Health and Wellness and the Environment are the top 2 trends in our society, and people don't like spending money on their car, but they do like spending money for their wellness and the health of their family - high close rate for the service
Healthy Interior Environment Service = Healthier Air by Eliminating Mold Spores/Bacteria and Viruses + Healtheir Surfaces That You Touch by Treating Viruses, Bacteria, Germs + Deodorized Environment
The treatment remains effective for up to 12 weeks or more and is a twice per year service - you need a high frequency, high margin service to build profitability
Leasers, folks that get a new car every 2 to 4 years and those who don't believe in maintenance buy MiST because it is not for the car, it is for their wellness or that of their family - you need a service for the 30%+ of your customers who won't buy maintenance
Can be offered within the first 5,000 miles of ownership - 8 opportunities in the first 4 years of ownership (vs. 1 for trans flushes, coolant flushes, steering or brake flushes)
No equipment cost - we provide them on consignment - so you can be cashflow positive from day 1
MiST uses this technology to turn a liquid anti-microbial with odor eliminating enzymes into a nano-droplet mist that can effectively treat the vents, evaporator (fully), heater core and then every exposed surface in the interior of the vehicle
Healthy Interior Environment Service = Healthier Air By Eliminating Mold Spores/Bacteria and Viruses + Healthier Surfaces by Treating Viruses, Bacteria, Germs + Deodorized Environment
Provides a healthier, sanitized, deodorized environment for the occupants - Is effective for up to 12 weeks, then gradual re-growth of microorganisms to 6 months
Do your customers prefer air in their car that has mold spores, or air that does not?
Do your customers prefer bacteria covered surfaces in their car or sanitized surfaces?
Do customers prefer odors, or a clean smelling interior?
Would they like a healthier, interior environment?
A 2007 Popular Mechanics Editor's Choice Award Winner, Professional Tool and Equipment News Innovation Award and a 2007 Motor Age Magazine Top Tool Award Winner, MiST is a great new, effective service that customers love and that will generate new revenue for you.
MiST is a 4 season service. In every month you will have customers that purchase the service for issues of health and wellness, cleanliness, sanitizing or to deal with various odors.
In 
the spring you will have additional sales to deal with pollen and mold allergy symptoms.