Auto Remarketing
What kills car sales for a model that was desired?
Smell is the most difficult one to recover a sale from
Odor and concerns of bacteria and germs are 2 of the biggest barriers to selling used car
s.
MiST is a 15 minute service that costs under $15 per vehicle that sanitizes the full interior and vents and of the car and treats odors
Package comes with window clings and a vent card that highlights that the car has been certified 
for a healthier interior
MiST Certified Healthy Interior Program has been proven to result in cars staying on the lot for a shorter period of time, higher average selling prices and higher customer satisfaction and positive word of mouth
Case Study: City Automotive Sales
“(with MiST) we sold 16 out of 24 cars in just 4 days. Four of the customers brought their spouse’s car back to have MiST. We’re really happy with the customer’s reaction to the Healthy Interior (program). It adds to the customer’s buying experience. We are going to run it on all our cars.” Earl Grant, Owner
Case Study: Dodge Dealership
MiST Healthy Interior Program in place for 5 months
Performed on every used car on lot.
Cost to Dealership $13.50
Cost to Used Car Dept $29.95
Cost Added to the vehicle price $99.95
The used car department has seen an increase in car turn-over, higher customer satisfaction and are seeing a retention in the service aisle with MiST.
“Every car on our lot is MiSTed. Our salespeople have found MiST Healthy Interior to be a great closing tool for buyers on the fence. Customers really like the attention to detail and it gives us a leg up on the competition.” Used Car Manager
Case Study: Urban Mercedes-Benz Dealership
“We treated our used cars and our courtesy cars. Our salespeople appreciate the value-add and are getting a good
response from customers that see the window clings and
vent tags. Customers on the whole are very impressed how
clean the car smells and the fact that Mercedes goes to that
extent with their pre-owned vehicles.
We have also had great response from customers who drive the courtesty cars, they notice the vent tag, love how fresh
the car smells, feel good that it has been sanitized and ask for the MiST service to be completed on their own vehicles
- we sold 6 MiST™ services in just 5 days from the courtesy
car drivers alone.
One thing we did notice is that when we run the service on
a Smart Car, we need to air out the vehicle prior to returning
it to the customer. Other than that, we are very happy with
MiST™ in both our service and pre-owned areas - Our
customers love the service.”
Service Manager